The average cost of a 30-second ad for the Super Bowl crept up to $5 million this year, according to ad buyers, from an estimated $4.8 million last year.
"$5 Million for a Super Bowl Ad. Another Million or More to Market the Ad." is from the January 29, 2017 Business section of The New York Times. It was written by Sapna Maheshwari and narrated by Keith Sellon-Wright.